Re-Edited Corperate Promo

original: https://www.youtube.com/watch?v=Tl-v1NQ8tL8
re-edited:  https://www.youtube.com/watch?v=Rjzqe20KntE

I decided to re edit my corporate promo as at the moment it is quite unproffesional and looks student-made. Unfortunately, I didn't have the original footage so I had to re edit the existing video which was quite tricky with the cuts, transitions, and subtitles already in place. I decided to change the music to make it more upbeat and re cut the clips to make it flow better. The settings of the original video was NTSC (720x480) which came out as a square ratio on final cut so i had to change the setting to HD (960x720) to give it a more anamorphic ratio. Although this gave the footage a black border, it was in the right perspective and not stretched or pixelated. The other problem I still had was the sound of the chefs interview was of a really poor quality even though we went back and recorded the interview again with a different mic it still wasn't good quality.

I imported the mov. into final cut and started by sorting out all my footage into individual clips by cutting the clips where I was them using the razor tool, selecting the footage in the viewer window and going to Modify > Make SubClip where I renamed each clip. I also added the backing track "Crystal Film" by Little Dragon, although this song is copyrighted, |I contacted my client and they weren't using it on their website so I didn't need to worry about copy right issued. I thought the song flowed a lot better and the start was more eye catchy and professional.

Once I had all my footage organised I started editing my clips, I matched a range of shots to the music to give it an unbeat almost music video like feel. 

This is my final edit of footage, as you can see I kept the original motion graphics but changed the order of the interview footage to make it more professional. I kept the backing track running throughout but lowered it during the interviews, I also cut the video down from 4.03 to 2.20 which is almost half of the time to keep the audience interested. 

Overall, I think the re-edit of my corporate promo has improved a lot. It is to a lot higher standard and looks more professional. I feel the music and shots go together well and make the video more sharper. If I could change anything I would have preferred to edit the video again with the original footage rather than the final cut of the video because it would of been a lot easier and I would also been able to get the video how I wanted it to look. 

Existing Corperate Promos

Codes and conventions

·         Voice Over – The voice over will guide the audience through the narrative, and introduce them to the place and explain the information clearly. Someone usually speaks the voiceover with depth and range in their voice so it sounds professional and engaging to the viewer.

·         Graphics – The graphics may be used to present the main titles in a colourful visually interesting way. They are sometimes used as an eye-catching background when information or statistics are being displayed.

·         Music – The music may be used to set a tone/atmosphere and get the audiences attention. The music is often quiet in the background and is simply and repetitive.

·         Cutaways – These are brief shots that are related to the narrative and are driven by the voice over it helps visually explain and reinforce the information on the audience. The cutaways can be anything from a wide range of shots such as wide establishing shots, close ups of peoples reaction and objects, or moving shots (such as tracking)

·         Presenter – The presenter is usually there to present the information and/or statistics. They are usually dress in smart clothing and are very engaging to the audience. Some of the videos that I have looked at have an actor/actress as the presenter.

• Interviews – The interviews are extremely common and heavily used in these type of promo clips, they are there to get professional opinions, and are an effective to give information in the video.

·         Company Logo – The Company is usually used at the beginning and end of the video so that the audience will associate that symbol with the company.

·         Titles – Titles are used to during interview to introduce someone and their area of specialty, there are also used to break up the video into chapter or even present statistics.

·         Video and Audio transitions – These are used to fade from one cutaway to another to allow the editing to flow easily.

·         Selling Point – Each promotional video or advert will focus on different selling point; these specific points that make the business and product stand out among similar products.

·         Language/Script – The script is written in a way that it introduces the business o product to the audience as if they have no previous knowledge; this has a positive impact because anyone can watch the video and understand what the business offers. It also uses persuasive and emotive language to make its features sound as positive and exciting as possible.

 

Camera movement

The camera movement is always very slow and smooth, typically the camera slowly zooms in and out of cutaways and there are panning shots to show a location, craning shots to move around a building and an establishing shot. The establishing shot is common, for example a hotel may want an establishing shot to open and close there corporate video because they want the audience to know what it looks like.

 

Titles/Graphics

Corporate videos will generally use colourful titles to open and close the video. One of the videos I have seen used a colourful background with pictures of the hotel on the bottom half of the screen, the company logo and title then appearing in the top right corner. The colourful graphics grab the audience’s attention and creates a clear and positive tone for the video. The rest of the video is very colourful.

 

Editing Style

The videos that I looked at all have very specific editing techniques. Some videos use various transitions to create a visually interesting video that captures your attention.

 

Existing Video

https://www.youtube.com/watch?v=qJ-QkPGSRcs

This video by Mercedes is a perfect example of a corporate video, involving all of the codes and conventions mentioned, it successfully targets its audiences; selling the brand. The establishing shot uses a mix of moving image and motion graphics as well as voice overs to first entice the viewer, making them want to watch more. Within the first 20 seconds we also see a shot of the logo which establishes the brand to the audience. The transitions, editing style and shots are all very sleek to professional as well as eye catching. The voice over is also bold which again keeps your attention. The only difference to typical corporate videos is the colour. Most videos are light and bright but this video is very dark using mainly blacks, silvers, greys and whites. Although this doesn't fit the codes and conventions it does fit the image of the video to sleek so works well.

 

Corporate Videos aimed at or involving children usually fit the typical codes and conventions of promotional videos because they are bold and bright, have fun graphics and the transitions are often over emphasized to be eye catching for their younger target audience.
 

https://www.youtube.com/watch?v=GtF6ZMqLR60

Although this video by CBBC doesn't fit all the codes and conventions with interviews and voice overs, it is a clear example of how children's promotional videos need to be more obviously colourful and eye catching. The colours in this video are clear and strong, the graphics used are very lively which will entertain the children and the transitions used swipe in which wouldn't be used in adult videos but work well in children's videos
 

 

 

 

 

ALL Sound Track Work - FMP

SOUNDTRACK

Introductory Exercise –

1.    The Audience

Audiences listen to sound tracks in many different ways depending on the space, environment and speakers. The space would depend on how big the room is, the audience may be in a small box room where the quality would be better as the sound bounces of the closer space causing less of an echo where as in a large room the sound would deteriorate and the sound is having to travel further. The environment would be dependant on where they are, this could be in a bedroom, in a busy high street or in a cinema. Similar to the space dependant, a bedroom would also give a better quality as the sound has less to travel. A bedroom would also obviously be a lot quieter than a high street so back ground noise would not effect the sound. In a high street there would be a lot of things that could effect it like people talking, cars, and children screaming. In Southend the train line can also effect the sound by trains going past over head and the sound difference walking under the bridge, which makes the sound more acoustic as the sound is bouncing off the bridge walls. A cinema would also give a lot different sound because it is built to good. The cinema is specially shaped with curved walls to ensure the sound waves bounce of the walls better to not echo. Lastly the speakers would have the biggest effect on the quality of the sound. This will depend on whether they are listening though ear/head phones, docking station, speakers or an amp. It also depends on the quality of them as obviously more expensive well-known brands will give a better sound than cheaper brands. The quality of general TV speakers will make the biggest difference, they could be the built in speakers in the TV, 2 small external speakers, 5.1 surround sound or Stereo. Dolby Digital is a 5.1 channel surround sound format, and is the standard for DVD Video. Dolby Digital features up to five independent channels (front centre, front left, front right, surround left, surround right; giving it the "5" designation).

2.    The Sounds

Find a video clip and write about

-       Where and how the sounds you are hearing may have been recorded?

-       Why were they recorded in those places using those methods?

-       What do those sounds tell you about the character, the story or the themes?  What impact do they have on you?

-       If those sounds had been recorded differently would they have had the same effect?

Definitions

Diegetic sound: It is sound that the characters can hear as well as the audience, and usually implies a reaction from the character. Also called "literal sound" or "actual sound".

Non-diegetic sound: It is sound which is represented as coming from a source outside the story space, i.e. its source is neither visible on the screen, nor has been implied to be present in the action. Also called "non-literal sound" or "commentary sound".

External diegetic sound: sound represented as coming from a physical source within the story space and which we assume characters in the scene also hear. See internal diegetic sound.

Internal diegetic sound:

sound represented as coming from the mind of character within the story space. Although we and the character can hear it, we assume that the other characters cannot. See external diegetic sound.

Sound Track week 2

Planning

For my sound, I would like to do a range of diegetic and non diegetic sounds through foley, sound track pro and live recording. I will also be using various backing tracks, mainly piano instrumentals to give my film more ambience and fit the mood. As I want to enter my film into film festivals I will get these backing tracks off royalty free websites to ensure there are no copyright issues.

When I film I will bring recording equipment and use these sounds recorded live for things like dialogue and breathing and general noises to build the scene like moving around in a bed. I will use a Rode shot gun mic with a Sony Z5 adapter to record my main sound. As in the past I have had problems with recording sound I am also taking an additional recording device as a backup. If my original sound is not of a professional quality then I will use the sound recorded from the external device and match it in post production.

Another problem I’ve experience with sound is clicking of mp3 tracks when they are imported into final cut. To ensure I don’t have this problem again as the clicking is very off putting and unprofessional I will import any mp3 tracks I have downloaded into Sound Track Pro and export them as an AIFF file which will reduce the risk of any clicking sounds in playback.

I will also be using sound track pro for other diegetic sounds like footsteps, doors opening and closing, wind etc. This is because the quality of sound is very good off sound track pro so it will give it the most professional look. There is also a wide variety of sounds I can choose from and alter them to give them the perfect look for my film. I will also be using Sound Track Pro for non diegetic sounds to build tension. The data base has a range of horror sounds which are perfect for thriller/drama films. This particular sounds will fit best towards the end of my film to conclude, I don’t want to use them too much as this can be over-dramatic and look student like. These types of non-diegetic sounds also fit well for displaying titles with a thriller look.

The foley sounds I will be recording will be in post production if I decide a particular sound isn’t how I want it to be or I can’t find the right sound in Sound Track Pro. I hope I do not need to record additional foley sound as this requires more time and money but if I do I will be using the same external recording device I did for my initial shoot.

Recording Sound

1.      Assess the location

South Woodham Ferrers Town Centre 28/04/2014

It is a bank holiday so the high street is very busy.  There are adults and children walking about and someone kicking a football. The sound we record today isn't essential to my film so we may not use the sound recorded today.

2.      Choose the right microphone

We are recording with an external Rode mic plugged into a Sony Z5 Camera. We also have a separate recording device.

3.      Position the microphone

We have positioned the mic in the microphone holder on the top of the camera. A runner is also holding the separate recording device around 2 meters from the actress.

4.      Connect and check (using headphones AND levels)

We have connected the mic to the camera and switched the source to the external port. The sound has been checked with head phones and the levels are in the green/yellow.

5.      If recording separately, use a clapperboard.

The runner will clap before we start filming so that we can match up the sound in post if we require the sound from the separate recording device.

I have worked with various sounds on the course but the most hands on was when we recorded a live show in the TV studio. For our show we did a 30 minute Music show special where we had a local duo come in and sing and play guitar for us. We had to set up with the little equipment that we had which were 3 shot gun mics and 2 lapel mics. The 2 presenters were set up with the lapel mics which worked fine, we then gave the singer a microphone to hold and put 2 mics on stands, 1 pointed at the guitar and 1 at the guitarists mouth. Although these were shot gun mic which aren't designed for instrument use, they worked pretty well and as the sound was pointed directly at them it picked it up successfully. We then had a sound tech in the mixing room to adjust the level during the recording and turn them off and on as told by the director.

Devising a sound track

1.     Summarise the ways you might be asked to devise a soundtrack:

Devising a sound track is very different dependant on who has asked you and what role you have taken in the productions. The most common to ways you would be devising a sound track would be; If you are making a corperate video for a client. The client would give you and brief and specifics of how they want their video to look and sound. Although you are following their intructions you have to make the critical decisions. The other way you may be devising a sound track is if your are the Sound Artist for a video. In this case you would told by the director exactly how the sound track would be. Although you are creating it they would be there every step to guide you with their idea.

The term "spotting" is used in videos for the process of deciding where within the film the musical score and sound effects will be a process often referred to as "spotting for sound". Spotting takes place after the editor "picture locks" the film, which is the final decision of the image cut of the film. After being locked and spotted, the cut goes into post production.

2.     Establish the sounds you want, where and how they will be sourced or recorded and what purpose they would have. For example:

• Foot steps - Sound Track Pro
• Caughing - Sound Track Pro
• Doors/opening closing - Recorded live on the day
• Thriller Sound Effects - Sound Track Pro
• Backing Track - Royalty Free Websites
• Dialogue - Recorded live on the day
  
  

3.     Exaplantions, benefits and drawbacks of sound files:

• MP3 - a means of compressing a sound sequence into a very small file, to enable digital storage and transmission. Because of the small file size, they are easily downloadable. Although as they are easily downloadable, this increases the risk of piracy and reduces the quality.
• AIFF - Audio Interchange File Format is an audio file format standard used for storing sound data for personal computers and other electronic audio devices. The file size is very large so the quality of the file is of a high professional standard. This means that it is harder to store/download or share and it takes a long time to render and export. These files are mainly for Macs but can be read on PC's
• WAV - Wav files are very similar to AIFF in terms that they are large files of good quality so them have the same benefits and drawbacks. The difference is that WAV is an older 'original' file so is seen as more faithful. They are also mainly for PCs but like AIFFs, can also be read on Macs.

4.     Provide explanations of the following and relevant issues connected with them:

Music that is in the Public Domain means that either all right have expired, the author has put their work into the public domain or there never were any copyrights (author couldn't afford it or passed away before it had been legalised.

Now that MP3 files have become more popular, downloading from the internet is an increased problem. There are many sites which offer free music and the most common being YouTube convertors which simply download the video from the link you provide. Any kind of downloading of music that isn't in the public domain is illegal as you don't own it or have the rights to it. 

Licenced music is music that is the public domain so is free for anyone to download and use how they wish. There are many royalty free sites where you can download various tracks. These are often only instrumentals and not popular music. They are quite commonly used in indie film making because they are free and accessible.

PRS for music limited is a UK copyright society for the protection of music. This is a cheme created to give people the opportunities to 'rent' the royalties of some tracks, mainly important for those in the media industry meaning they can use any song in coperate/advertisement videos and films. 

Sound Track Production

Now I have cut together my footage that I am happy with I am beginning to fix the sound. I have started by removing any sound I do not need or that is of a poor quality. I have kept in any sounds for dialogue scenes or shots like in the woods where the actresses running and breathing sounds professional and more believable.

I have now started in Sound Track pro, finding additional diegetic sounds I need to improve the scenes. I will go onto find non-diegetic sounds later when the base sounds of my film have been edited together.

I have now imported all the sounds both diegetic and non diegetic sound from Sound Track Pro into my final cut of my film and matched them with the footage. I am happy with these sounds as they look professional but I feel I need more non diegetic sounds to build ambience as some scenes are silent. Even if these are just diegetic sounds like wind and not actual backing tacks.

After searching through Sound Track Pro and numerous royalty free sites I have decided to use actual artist tracks for my film. Although this limits what I can do with the film after i feel it will be worth it as the tracks I have chosen fit perfectly with the scenes and really add to it. Some of the lyrics in the tracks I have chosen are also really beneficial to the film as they reflect the thoughts of my main character. I will feature the songs and artists in the credits and state I do not own the tracks to avoid any copy right issues. I will download them off youtube as an mp3 using a youtube convertor then open the track in Sound Track Pro and export them as an AIFF to ensure there is no clicking as previously mentioned

SZA ft. Isaiah Rashad "Warm Winds"
https://www.youtube.com/watch?v=ZJFlOlg1MGA
This song opens my film and is about feeling lost and only fitting in with nature. It mirrors my film perfectly as the opening scene is the initial discovery that everyone has gone. I have matches the music to some of the edits of my footage so the beat goes with each clip. The beginning of the song builds up throughout the first few minutes then changes to a more upbeat which is when my character becomes disorientated; this track builds to the editing techniques I have used to give this effect.

Movement "Like Lust"
https://www.youtube.com/watch?v=5vRgqdqvRU8
The next track I used had to be very carefully picked as this scene has to be dealt with maturely as it involves the topic of teen suicide. When editing i used slow motion for the entire scene and upped the white balance so the track needs to reflect this. I decided to use a slow track with a heavenly, angelic like feel. This fits perfectly with the scene as it mirrors the possibitly of my character killing herself as heaven is linked with death.

Death in Vegas "Dirge"
https://www.youtube.com/watch?v=F5nzwqj3utY
Finally, I decided to use a more acoustic/instrumental track for my final scene. As the non-dietetic sounds i got from Sound Track Pro are thrilling and build tension I decided to use a track of the opposite to make the final sounds even more jumpy. As the final scene also ends on a cliff hanger I decided the backing track needed to be very bare and raw to make the audience feel shocked but also wanting more and to know what happens next.

Overall I am happy with the tracks I picked and although I may not be able to use my film as widely as I initially hoped, the songs I picked fit perfectly with the film and really add to the emotion I was trying to achieve. The songs are also quite popular with young adults which is my main audience so they also target the viewer which can engage them further and make them really connect with the characters.



Final sounds on Final Cut Pro track before export.

Final Production - FMP

https://www.youtube.com/watch?v=Xj-opO6Wx2E

Production Updates - FMP

5/04/2014 - test shoot

Today I played around with the camera I will be using (Cannon Hx1) and tested some shots with different lighting. Outside in the day with natural lighting, outside in the evening with studio lighting and inside with no lighting. As I had a few problems with sound on my last shoot I also tested the external mic and decided to bring another recording devise in case.

14/04/2014 - First shoot

Kit/equipment-

Cannon Hx1

External shot gun mic 

Sony Recording Device

Sony headphones 

Costume 

Actors-

Paige Archer

On the first shoot I was filming my 3rd scene of my main character searching the town trying to find people. As it was half term the town was very busy and we struggled making sure we got no one else in the shot. This was the only problems we had for this scene and technical wise everything went well. We then went to Althorne station and filmed scene 2 which was the main character waiting for a train. Both creatively and technically the scene went well. The last scene we shot this day was my main character sitting in a park. Again for this shot we struggled to keep members of the public out of shot. In post production I will have to chose the footage where she in the only one in shot and cut out the sound of the public and add a backing track. 

15/04/2014 - 2nd shoot 

Kit/equipment-

Cannon Hx1

External shot gun mic 

Sony Recording Device

Sony headphones 

Costume 

Actors-

Paige Archer

Liam Meade 

Jake Edwars 

Dogs 

This shoot was only for one scene but this scene recurs the most throughout the film and has to look the most professional. This scene features my main character running through woods being chased by two figures dressed in black. It was a sunny day so the lighting looked good and we didn't have any problems with rain. We got some good shots and managed to get some Ariel shots from trees. I also needed to shoot a scene where a dog runs up to the main character and runs off into the woods. We had to shoot this scene several times as it was hard to get the dog in the right positions. Eventually we got the shot we were hoping for. 

16/04/2014 - 3rd shoot

Kit/equipment-

Cannon Hx1

External shot gun mic 

Sony Recording Device

Sony headphones 

Costume 

Actors-

Paige Archer

This was the main shoot where we were filming nearly all other scenes. We had a few problems with background noise but decided they could be edited out in post-production. 

22/04/2014 - 1st Edit 

Today I uploaded all my footage, labeled and looked through all my clips. I was happy with most of the shots I got but decided to arrange one more shoot day to get the final shoots I needed. I also needed a few hours shooting in the studio for my final scene. 

25/04/2014 - 2nd Edit 

Today I cut together my first 3 scenes and woods montage. I was very happy with my cuts and also colour corrected all scenes. I also cut the sound of footage I wouldn't be needing and fixed any audio problems in the scene I've edited together. 

30/04/2014 - 3rd edit 

Today I edited together scenes 4 and 5. Again I am happy with shots I have. Today I booked out my kit for my last shot and booked out the studio. 

02/05/2014 - 4th edit 

Today I edited together my following scenes. I also added in my opening credits, at the moment they are simple white text ontop of my footage so I think I will export a few clips into after effects add the titles there to make it look more professional

06/05/2014 - 4th Shoot 

Kit/equipment-

Cannon Hx1

External shot gun mic 

Sony Recording Device

Sony headphones 

Costume 

Actors-

Paige Archer 

Molly Noble 

Tommy King

Today I used the photography studio in college. The studio is all white with halogen lights so it gives a great set as an operating theatre for my final scene. I have never used the studio before so it took a while to get use to the lights and getting the filters and white balance right on the camera. Once we had the lighting adjusted we set up the camera. This shot was particularly fun as the camera was being used as point-of-view of my main character so we got to try out different angles with the camera to make it look like a patient was lying on a hospital bed. As we couldn't actually build a set to look like an operating theatre, the whole scene had to take place in this perspective so the shots needed to be sharp and professional. I am very happy with the footage we captured today. 

I also went back to some locations I had preciously shot at with my main character to try and improve some of the footage we already had. I put the footage on to my phone and bought my notes along to ensure I got the shots I would be happy with. 

9/05/2014 - Sound Edit
Today I was mixing together some of the non-diegetic sound to set the scene and give my film ambience. I used After Effects for sound effects such as doors closing and footsteps

I then exported them and imported them into Final Cut where I balanced the levels to ensure the whole film was even.

13/05/2014 - Final Edit

Today I finished my final edit including sound and credits. I am very happy with my final cut but I may adapt a few parts when getting opinions from my tutors.

Viral Marketing Pre Production (Gone Trailer)

https://www.youtube.com/watch?v=JLG-6UrkdxY&feature=youtu.be

Proposal
I am making a trailer for my thriller/drama short film; "Gone?" which is currently in post-production. "Gone?" follows the life of a school girl; Shannon, who wakes up one day and everyone is missing. We see the initial discovery that everyone has disappeared then we follow Shannon for a month, seeing her overcome life activities like cooking and learning to drive. We also see her hit a low point and contemplate suicide. The narrative throughout the film is displayed through Shannon recording video diaries of herself each day. In some of these video diaries she talks about where everyone might be and expresses her feelings that maybe she isn't alone. I will also be using some point of view shots to give the audience the feeling that someone might be watching her. Shannon also experiences horrifyi.  dreams about black figures following her in the woods and wakes up in a panic. One day when she goes for a walk, a dog runs up to her. Relieved to see another living thing but scared of the unknown, she follows the dog into the familiar woods, fear full of who she might see.

In the trailer, I will feature Shannon discovering everyone has disappeared and use editing techniques to give the feeling of disorientation. It will then cut to the first video diary where she tells the camera that everyone is gone. When she says the word; gone, "Gone?"  appear on the screen along with some film information such as the director and release date etc.

The unique selling point of trailer will be the different formats of video. Using regular footage, point-of-view/CCTV style footage and video diaries, this will keep the audience interested.

The target audience would be age 15-30. Age groups 15-20 would feel they could relate to the character as the are a similar age. Age 20-30 would find the trailer appealing because they enjoy the genre of thriller/drama so would find the story line exciting.

I will advertise the trailer on TV, on social network sites and at the cinema. On the TV I would advertise it on channels like E4, Film 4 and MTV because these are typical channels that my target audiences would watch. Advertising on social networking would also be ciritical because my target audience are the prime age that use those sites like twitter and facebook. I would also advertise through YouTube at the start of videos. At the cinema I would have the trailer on before films like The Hunger Games because is it of a similar genre and similar target audiences.

Treatment
Shannon is an 16 year old school gitl who attends The William De Ferrers School. She lives at home with her sister, Chloe and her parents, Dawn and Collin. Shannon is very quiet and clever at school and often teased for being shy and a teachers pet. Shannon gets on well with her family who are quite rich and live in a small Town. One morning, Shannon wakes up in a fluster as she has had a night mare about strange figures dressed in black chasing her through a woods. Realising she is late for school and quickly gets ready. She rushes to the station and waits for the train which never shows up. She calls home but recieves no answer so decides to walk home and get a lift. When she arrives home she calls out for her mum and searches around the house but cant find anyone, she calls both parents again but still gets no answer. She scans the house again and find her parents phones on charge by their beds, her dads work shoes and briefcase by the front door and her sisters school uniform still in her wardrobe. She finds this very strange and begins to become frightened so knocks at her neighbours house to see if they knew where her parents are. knocking at all the houses down her road, no one answers. Panicking, she runs into town, searching in shop windows, she discovers the normally bustling town is empty.

On return home, she records a video diary of what has happend, explaining that she woke up and everyone has dissapeared. That night, she has the same recurring nightmare about the figures in the woods and wakes up scared at how real the dream felt. Over the next few days, Shannon tries to overcome daily life like shopping, cooking and learning to drive but soon becomes bored. She looks at photo albums and realises how much she misses her family. That night she records a video diary of how much her family means to her and that she doesnt see a point of living without her friends her family. She begins to contemplate suicide and cuts herself but she cant bare the pain. When looking for bandages she discovers her mums medicine, she empties the packet on the basin but again decides that suicide is not the option.

That night she has another dream about the msyterious figures chasing her, this time she finds herself in an operating theatre, she cant see clearly but can hear two unfamilar voices acessing her condition. Again, Shannon wakes up in a sweat; scared, frightened and alone. She decides to go for a walk to clear her head and finds the woods she is walking through oddly familar. Out of no where, a small dog runs up to her but turns and runs off into the woods. Fearfull of the unknown but thrilled to see another living thing, Shannon follows the dog into the trees. Chasing the small dog, she suddenly hears a branch snapping in the distance. Heart pounding she turns on the spot, eyes fixed on the two familar and unsettling figures that appeared in her nightmares.

Trailer Production

I created a basic cut of my trailer in Final Cut Pro, where I cut a few of my favourite shots together along with some scenes that explain the story. I overlapped some footage and added crossfades to give a disoriantated effect. 

I then used After effects to create my titles. I started a composition by going Composition > New Composition then matched my setting to my video in Final Cut to ensure the ratio and scales of the video were the same. I then wrote out the script I needed using the Text Tool, I then added key frames in the position function and added one with the writing off the right sight of the screen, i then moved alone to 2 seconds, move the text of the screen to the left side and added another key frame. This gave the effect that the writing was moving horizontally across the screen. I then created a new shape a drew a line going across the screen, I then parented this to the text but moved it along 1 second to give it a delay, this gave the appearance that the writing was following the line. I got this idea off the Arctic Monkeys "Do I wanna Know" music video (https://www.youtube.com/watch?v=bpOSxM0rNPM).

With my fianl script, I put the last word, 'gone', in a new text box, again parenting it to the previous writing so it followed but when it reach the centre of the screen at 1.02 i added a key frame in the scale scale function. I then moved the track along to 1.02 and increased the scale so the word enlarged. I then added a motion blur to give it a 3D effect. I then created a new text using the text tool and wrote out the date of when my film will be released and centred it very small. Like the word, 'gone', I added a key frame at the start of the transition in the scale function, moved it along 1 second and enlarged it. I then went to Effect and Presets and added an Apear Blur which is similar to the motion blur but more exaggerated. 

The text and line was originally white but i added an adjustment Layer and altered the Hue/Saturation and levels to a dark blue to make it look more profesional. I added the titles to the render queue and exported the video.

I then imported the video into my original sequence and cut them inbetween peices of footage. I also used the track "Like Lust" by Movement (https://www.youtube.com/watch?v=5vRgqdqvRU8) which is featured in my short film. I also added some thriller/horror diegetic sound when the writing appeared to build tension.