Re-Edited Corperate Promo

original: https://www.youtube.com/watch?v=Tl-v1NQ8tL8
re-edited:  https://www.youtube.com/watch?v=Rjzqe20KntE

I decided to re edit my corporate promo as at the moment it is quite unproffesional and looks student-made. Unfortunately, I didn't have the original footage so I had to re edit the existing video which was quite tricky with the cuts, transitions, and subtitles already in place. I decided to change the music to make it more upbeat and re cut the clips to make it flow better. The settings of the original video was NTSC (720x480) which came out as a square ratio on final cut so i had to change the setting to HD (960x720) to give it a more anamorphic ratio. Although this gave the footage a black border, it was in the right perspective and not stretched or pixelated. The other problem I still had was the sound of the chefs interview was of a really poor quality even though we went back and recorded the interview again with a different mic it still wasn't good quality.

I imported the mov. into final cut and started by sorting out all my footage into individual clips by cutting the clips where I was them using the razor tool, selecting the footage in the viewer window and going to Modify > Make SubClip where I renamed each clip. I also added the backing track "Crystal Film" by Little Dragon, although this song is copyrighted, |I contacted my client and they weren't using it on their website so I didn't need to worry about copy right issued. I thought the song flowed a lot better and the start was more eye catchy and professional.

Once I had all my footage organised I started editing my clips, I matched a range of shots to the music to give it an unbeat almost music video like feel. 

This is my final edit of footage, as you can see I kept the original motion graphics but changed the order of the interview footage to make it more professional. I kept the backing track running throughout but lowered it during the interviews, I also cut the video down from 4.03 to 2.20 which is almost half of the time to keep the audience interested. 

Overall, I think the re-edit of my corporate promo has improved a lot. It is to a lot higher standard and looks more professional. I feel the music and shots go together well and make the video more sharper. If I could change anything I would have preferred to edit the video again with the original footage rather than the final cut of the video because it would of been a lot easier and I would also been able to get the video how I wanted it to look.