Mind Map to show ident ideas
Idea 1 - Old Fashion Film Coutdown
The purpose of the ident is to make people remember you. this ident is quite a common thing to see at the start of some films. This means whenever someone sees it in a film they will automatically think of our production company as this is an iconic thing from old film it shows instantly that our company is a film company.
For the intent we shove this because our company is young and although it is aimed at young people, having a more olden style ident can target older people and widen our target audience.
The principle idea for this isn't is to have an old fashioned looking timer that counts down from 3 to 1 with a wheel going rough in a clockwise rotation whilst it counts down. There will also be a flash of back screen between each number. When the timer reaches 1; PAL PRODUCTIONS will appear.
To make this ident I would first start by making 2 new solids, one would be a light grey and one a dark grey. The light grey is the main back ground and the dark grey would be the wipe. I would then a noise blur to the solid and a drop shadow round the edge to give it an old fashion effect. Using the text tool I would insert 'Pal Productions Presents' for aprox 3 seconds I would then create 2 white circles with the shape tool and position them in the middle, also using the shape tool I would create 2 thin lines, one horizontal and one vertical which crossed in the centre. Then insert a 3 using the text tool and create a key frame here, I would then use a central wipe from the centre at 12 o'clock. I would then rotate it 360 degrees and reveal the dark grey back ground. I would put another key frame here at the end of this rotation. I would create a new black solid for 3 frames then have repeat the original background but with a 2 instead and repeat the same procedure and again for the 1.
Idea 2 - Sound Wave/Heart Rate
The purpose of the design is something many people are familiar with weather they see it as a heart rate or a sound wave, this is good because when people see it in life they may be reminded of our company. The sound wave aspect is also closely linked to film.
As our film company is aimed at young people, the intent needs to be something that targets them. Sports and music are the most common interests for young people so we combined the two as this would give something for young people to connect with.
For the design, the ident has a plain background with faded green edges for a 3D effect. It then has green zig zag lines with a faint green glow around them which would track through the lines from left to right. After 3 runs of the green glow; Pal Productions would appear written in the lines.
For this ident I would first go into photo shop a make a Pal Productions logo that is in swirly writing, I would colour it green and it give it a lighter green shadow to give it a glow effect. I would then go into after effects and create a black solid for the back ground and add a drop shadow effect and change the colour to a green. Then using the shape tool I would create the zig zag lines along the screen. I would then make a new shape of slightly thicker lines but in a low transparency to give it a glow effect. I would then make a key frame at the start, following the original lines but making a new key frame on every corner so the second line appears to be following the original lines. I would repeat this twice more then import the photoshop file of Pal Productions.
Idea 3 - Bath tub
The quality of an ident before a film is clear indication of how good the film might be, it is crucial that your ident looks good so that your audience carry on watching and don't get put off. A music video we recently produced features a large amount of scenes in a bath, it is also key that your ident reflects your company so having similar idents to our production can keep the audience interested and keen to keep up with the company.
In intent in this ident features text with PAL Productions clear and centred, which is eye catching and doesn't have anything overlapping it so that the company name stands out.
As my first 2 ideas have been animation based I decided to try something featuring motion picture instead. This ident is of a bath with the taps dripping and causing a ripple affect, the company name would then appear at a low transparency to high transparency to appear as if coming from the water.
For this ident I would first film a bath tub with the taps dripping. I would use a tripod to ensure the image was still to look of professional quality. I would then import the video into after effects and add the writing using the text tool in a light blue. I would then add a kep frame and put the opacity to very low, I would then go along the timeline aprox 3 seconds and add another key frame and change to a high transparency so that it fades to be more bold. I would also add a faint shadow in lighter blue to make it stand out from the water.
Ident Text Ideas:
