Firstly I made a basic background on photoshop. Firstly i added a grey back ground with the paint tool. I then added the horizontal and vertical lines using the shape tool. And added the 2 white circles using the same tool. I kept these in layers so that when i imported it into AfterEffects i could edit each individual layer.
In After effect i made the basic background by created a new sold through Layer > New > Solid. I changed the opacity to 80% and took off the colour so it was just black and white. I also added a gaussian blur at 40% to increase the look of the old fashion effect
Next i added a black horizontal boarder by added 2 new solids and changing the scale and position. I then added a central shadow, changed the opacity to 70% and made it black.Then i added text, spelling out P, A, L, PRODUCTIONS, PRESENTS and PICTURE START on each new layer using the text tool. I change the scale and position and also added a drop shadow to give it a 3D effect.
Finally i used the layer created in Photoshop and added the text 3, 2, 1 again using the text tool. I then added a new solid, parented it to the original layer so it had the same noise grain and blur and added a central wipe to it. I changed the wipe to clockwise and copy and pasted it into each new number layer.
In Conclusion, i was happy with how my ident turned out. I think the intent of the ident identifies that it is for a film company because of the nature of the film countdown. I also think the design with the grain and the blur it gives a good old fashion effect which i wanted to achieve. Like the intent, the purpose is to inform what the audience is about to see.
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