Ident Target Audience

Our production company PAL Productions is aimed at young adults, 16-25. This is because of intent, with our videos being about and featuring young people and also because we are the same age group so we know what we want to see and how we can appeal to young adults.

We want to make our idents fun, interesting and recognisable but also link in with previous productions. In our current production we are raising awareness about teenage runaways so it is essential to set the right audience age to raise the most awareness with people we can connect with.

Also, in one video we have a frequent scene using a bath, an idea for one ident would be to feature a bath and have water dripping from the taps, making a ripple effect in the water and displaying PAL Productions. Using scenes from previous shoots would be effective to make the ident memorable because people who have watched the film and seen the ident would be able to link between to the two.

In addition, after research we found that music and sport were the top 2 interests of young adults. We wanted to create an ident which captured both aspects and appealed to all. We came up with the idea of having a sound wave - linking with music or a heart rate monitor - linking with sport beeping then having PAL Productions written in the wave. This is a creative way of selling to what our target audience wants and effectively displaying the production name.