When making a corporate promo, their are many legal issues to look into that many focus around copyright. As the promo will be featured on companies website to sell themselves, they must insure that they own the rights to video or pay for the copyright to anything featured in it.
Copy right could include music, logos, photos, footage of some locations and even fonts and colour schemes. Some of these can be requested to buy or 'rent' off the owner but some things are strictly copyrighted, such as the Google colour scheme. The film maker may have to create their own music or pay a musician to create a piece for the promo which they have to credit them.
Other legal issues consist of permission to use certain people in your promo, you will need to get them to sign a release form. This could be any person in public that hasn't given their permission to use their face, this especially is important when filming children. If you have any celebrities etc in your promo you will always have to have their permission, even if its just their voice or anything they've said.
In addition to these legal issues, theres also policies which concern the maker. When the film maker creates a promo for a company, and the company features it on their website you must make sure you are credited for the production.
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