Sample Brief and Response

 Sample Brief

Client
Go Outdoors

Contact
Jennifer Bard

Name of Project
Go Outdoors

Type 
Advert - Animation

Purpose
Adventure

Requirements

• Logo
• Mountain Climbers 
• Merchandise

Target Audience 

Customers 28-40

Distribution 

Cinema 

Running time

12 seconds

Response

I feel that the promo would work better if it was motion picture rather than animation. Animation often only appeals to children and as your target audience which i would like to aim specifically are 28-40 they may not appreciate animation. You have also required Mountain Climbers and Merchandise so this would not fit your animation type.

In addition to this, requiring mountain climbers is something i'd be interested in complying to but this would need added costs for; insurance, actors with climbing experience, safety instructors and film equipment required for climbing such as fig rigs etc.

I would also suggest your distribute through TV as this is a more common code for the type of promo you want to produce. I believe you target a greater and more specific audience through TV rather than Cinema because you can specify channel and time. Cinema would also be a lot more expensive way to distribute to over TV.

Lastly, considering the type of promo i would recommend we push the running time towards 30 seconds to achieve the desired purpose. Doubling the running time may increase costs but i feel it will be more rewarding and advertise the company better, enhancing sales etc.